The company is also planning to introduce a range of functional, safety and lifestyle riding accessories.
Sandhar-Amkin, a two-wheeler helmet manufacturing company; backed by Sandhar technologies Ltd. and Amkin Group Pvt. Ltd unveiled its flagship product of Motorcycle and Scooter Helmets under the brand name of ‘MAVOX,’ with the brand tagline ‘Nayi Soch Nayi Raftaar.’ The company is also planning to introduce a range of functional, safety and lifestyle riding accessories.
In addition to this, Mr. Jayant Davar, Co-Chairman and Managing Director, Sandhar Technologies Ltd. said, “Leveraging the latest tech to build quality products is at the heart of ‘Mavox,’ and we strive to provide the best build to Indian customers. We will continue to innovate in our journey to manufacture products that are the best combination of style, safety and accessibility.”
The brand name is derived from the word MAVERICK meaning unique, youthful and a trendsetter and it is combined with the strength of ‘OX’ representing power, stability, and energy.
Commenting on the announcement, Mr. Ayyushman Mehta, Managing Director, Sandhar Amkin Industries Pvt. Ltd. said, “While efforts are being made for the enforcement of certified two-wheeler helmets in India, we still have a way to go. Not surprisingly, most two-wheeler accidents in India result in head injuries. In such a situation, helmets that are not just accessible but highly protective and aesthetically designed at the same time are the need of the hour, and with Mavox we strive to deliver on that demand.”
The 3 exclusive products in the range are OX10, OX11, and FX Max which come with features like UV resistant paint that maintains the premium finish; water tight interface visor for wet and rainy conditions, and a compact design structure for better stability of helmets, to name a few. This new range is focused on delivering the desired satisfaction to the consumer’s expectations for safe, thoughtfully designed yet accessible helmets.
The company has set up its pilot Manesar plant which has the capacity to manufacture over 2 million helmets per annum and will be adding capacity as required. The initial investment incurred by the project is INR 250 million.